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Virginia Dare to Highlight Creatine, Mushroom Capabilities

The flavor specialist will highlight product concepts that merge functional nutrition with memorable taste.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: vittaliya | Adobe Stock

Booth 3457

Flavor company Virginia Dare will be highlighting functional ingredients like creatine and mushrooms, and key need states such as sports nutrition and gut health, merging functional nutrition and memorable taste.

Philip Caputo, marketing and consumer insights manager, will be on hand to discuss the company’s formulation and flavor expertise.

Samples debuting at the show will include:

  • Creatine Chews, strawberry burst candy-flavored soft chews fortified with creatine
  • Whey protein shakes, which are ready to mix, salted caramel-flavored, and contain all-natural flavors with no added sugar
  • Mushroom gummies in a mixed berry lemonade flavor featuring functional ingredients for cognitive support, cellular repair, and overall wellness
  • Pre- and probiotic fizzy drinks in an apple honey green tea flavor
  • Bourbon cola floats, serving as an alcohol-free ready-to-drink cocktail combining bourbon, cola, and vanilla ice cream flavors.

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